Coca-Cola Zero presents “Música Zero”, an artistic event that will enable METALLICA to perform their world-class music in Antarctica for the first time. Besides the concert by the mythic band formed by James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo, this initiative offers their fans the chance to participate in a unique expedition to see the wonders of a place reserved for peace, international cooperation and science.
In order to be part of the trip, fans will have to participate in a contest that is being launched in Argentina, Chile, Colombia, Costa Rica and Mexico, starting on October 28 and until November 22. Candidates will face the challenge of demonstrating what they would be willing to do to live this unprecedented experience and share it through Coca-Cola Zero’s Twitter account (@CocaColaZeroAr) including the hashtag #CocaColaZeroAntartida.
The winners will leave on December 3 in a cruise from the port of Ushuaia, in Tierra del Fuego, headed for Antarctica. During the 10-day journey, they will be able to enjoy the landscapes of this beautiful continent, participate in lectures to be provided by specialists, see audiovisual material on the work of the scientists and receive environmental information.
METALLICA’s concert will take place in a site set up close to the heliport of the Carlini Argentine Base and will have a feature that will make it absolutely exceptional: it will be broadcasted to the audience through headphones. In addition, METALLICA fans of participating countries will be able to enjoy the live streaming from Antarctica through the webpage Coca-Cola.tv; Coca-Cola.fm.
Commented METALLICA: “After over 30 years as a band, we have been unbelievably fortunate to visit just about every corner of the earth . . . except for one. That is all about to change as we are set travel to Antarctica, the only continent that METALLICA has never played on until now!! We are partnering with Coca-Cola Zero for one of the most unique and special concert events in our career as we’ll be performing near the heliport of the Argentine Antarctic Base Carlini on Sunday, December 8, 2013.
“Latin American fans in Argentina, Chile, Colombia, Costa Rica, and Mexico will be able to enter a contest for the chance to win an Antarctic cruise that sails December 3-10 and will stop at Carlini. We’ll be playing inside a dome on the base and in another twist, the show will be transmitted to the audience via headphones with no amplification . . . a real first for us! The show will also be streamed live for our friends in those Latin American countries who cannot join us at the base and filmed to share with everyone at a later date.”
In addition, Coca-Cola Zero will donate equipment for the new laboratory at the Carlini base which concentrates the largest number of Argentinean scientific investigations and international cooperation. Coca-Cola Zero will likewise contribute to disseminate the marvels of this continent through a documentary and the entire “Música Zero” experience will be broadcasted previously and during the event.
The first and so far only rock concert ever performed in Antarctica took place on July 7, 2007 at British Antarctic Survey’s Rothera Research Station, one in a series of Live Earth concerts that were held on the same day in all seven continents.
The science team’s indie-rock house band NUNATAK performed as the lone act in front of only 17 people, although it was broadcast all over the world.
Emo rockers FALL OUT BOY were scheduled to perform in Antarctica several years ago, but the show was canceled due to bad weather.
The members of METALLICA have been out promoting the release of “Metallica Through The Never”, the band’s $18 million 3D IMAX movie that arrived in theaters nearly four weeks ago.
Antarctica is under the special stewardship of the Antarctic Treaty and various international forums which, among other aspects, contemplate the possibility of fostering cultural activities to create awareness on the importance of this continent, safeguard Antarctic biodiversity and as an example of international cooperation.
“Música Zero” has complied with the Environmental Impact Assessment developed by the Environmental Management Program and Tourism of the Argentine National Antarctic Directorate (Dirección Nacional del Antártico, DNA) according to the guidelines of the Antarctic Protection Protocol (Madrid Protocol).